Partnership Nominated for Star Marketing Awards!

SALFS has been nominated for the Marketing Society Scotland Star Awards for using marketing to spread CPR awareness!

Partnership Nominated for Star Marketing Awards!

In collaboration with the Scottish Government, Leith Agency and Daysix, the partnership has been shortlisted for the Star Awards for use of marketing as a means of spreading CPR awareness in Scotland.

Since the beginning of the campaign the partnership has worked to create content that engages, informs, and educates people of all ages in Scotland. In 2016, SALFS in collaboration with Daysix created 3 short CPR awareness videos with the children of Westquarter Primary School in Falkirk to share with other schools across the country. To date these videos have garnered 10,600+ views!

In 2018 SALFS in collaboration with the Leith Agency and the Scottish Government sought to bring the message of CPR to an even wider audience with the “(Gonna Be) 500 Times” video featuring Carol Smillie. The partnership shared this video far and wide across their respective social media platforms, and the video has now racked up almost 1 million view and counting!

Of the people who have watched these films 93% reported an increase in confidence to deliver CPR, showing the power and reach of marketing in spreading CPR awareness in Scotland!

We’re so thrilled and thankful to the partners for making this nomination possible! Winners will be announced on the 13th of June 2019.

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4 days ago

Join us for Resus-O-Ween 🦇 🎃! Today we'll address one of the most common fears that keep people from performing #CPR: The fear of causing more harm than good. In our blog post, we discuss the possibility of cracking ribs and more. Read here: buff.ly/3dLy7XZ ... See MoreSee Less

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6 days ago

Welcome to Resus-O-Ween 🦇 🎃! Today we'll tackle the fear of doing #CPR during a pandemic. We'll go over changes in guidance and discuss the importance of being CPR ready in this context. Read our blog post here: buff.ly/3m1N0Zi ... See MoreSee Less

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1 week ago

Get ready for Resus-O-Ween 🦇 🎃! Do you or someone you know have any fears or hesitations about performing #CPR? This spooky themed series will address some of the most common #cprfears and hopefully help alleviate some of your concerns. Let's be confident and CPR ready! ... See MoreSee Less

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