Partnership Nominated for Star Marketing Awards!

SALFS has been nominated for the Marketing Society Scotland Star Awards for using marketing to spread CPR awareness!

Partnership Nominated for Star Marketing Awards!

In collaboration with the Scottish Government, Leith Agency and Daysix, the partnership has been shortlisted for the Star Awards for use of marketing as a means of spreading CPR awareness in Scotland.

Since the beginning of the campaign the partnership has worked to create content that engages, informs, and educates people of all ages in Scotland. In 2016, SALFS in collaboration with Daysix created 3 short CPR awareness videos with the children of Westquarter Primary School in Falkirk to share with other schools across the country. To date these videos have garnered 10,600+ views!

In 2018 SALFS in collaboration with the Leith Agency and the Scottish Government sought to bring the message of CPR to an even wider audience with the “(Gonna Be) 500 Times” video featuring Carol Smillie. The partnership shared this video far and wide across their respective social media platforms, and the video has now racked up almost 1 million view and counting!

Of the people who have watched these films 93% reported an increase in confidence to deliver CPR, showing the power and reach of marketing in spreading CPR awareness in Scotland!

We’re so thrilled and thankful to the partners for making this nomination possible! Winners will be announced on the 13th of June 2019.


2 days ago

We hope you've enjoyed our #DebunkFridays series! We're ending the series with a classic moment from #theoffice where the team learns #CPR with a focus on incorrect hand placement during chest compressions. It’s the opposite of a proper CPR learning session but it is very amusing nonetheless. Full clip:

In this scene (see gif in comment section below), Michael is incorrectly performing CPR in the neck area. For proper chest compressions, the heel of one hand should be placed in the centre of the chest with the other hand on top. Interlock your fingers. Press down 5-6 cm at a rate of 100-120 compressions/min.
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5 days ago

Fantastic news! Amazing work by all involved ❤️ ... See MoreSee Less

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1 week ago

Welcome back to #DebunkFridays! A series where we examine representations of #CPR and #cardiacarrest in TV/film. Today we’ll be looking at #Arrow and the incorrect placement of defibrillator pads on Oliver Green.

Check out the clip in the comments section below.

In this scene, you can see one of the pads is incorrectly placed on Oliver's stomach area. Check out the graphic for the correct placement of defibrillator pads. Did you know that PADs (Public Access Defibrillators) also known as AEDs (Automated External Defibrillators) will have visual instructions to guide you on pad placement should you ever need to use one.
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