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Privacy Policy

Save a Life for Scotland are committed to respecting and protecting your privacy

This Policy explains when and why we collect personal information about people who visit our website, register to our newsletter and attend CPR demonstrations.

We explain how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Save a Life for Scotland, University of Edinburgh, Queen’s Medical Research Institute, Room E2.55, 47 Little France Crescent, EH16 4TJ, Edinburgh. Or, you can call us on 0131 242 6007.

Who are we?

Save a Life for Scotland is a movement committed to saving lives by changing the way we think about out of hospital cardiac arrest and making Scotland CPR ready.  It is a partnership between emergency services, charities, and researchers. Its main aim is to help people in Scotland understand cardiac arrest and CPR, and to equip them with skills and knowledge to step up and do CPR should they ever need to.

The Save a Life for Scotland partnership is made up of:

  • Scottish Ambulance Service
  • Scottish Fire and Rescue Service
  • Police Scotland
  • Scottish Government
  • Defense Medical Services
  • The Resuscitation Research Group, University of Edinburgh
  • The British Heart Foundation
  • The British Red Cross
  • The Royal Life Saving Society UK
  • Chest Heart and Stroke Scotland
  • St Andrew’s First Aid
  • St John Scotland
  • Lucky2BHere
  • East Neuk First Responders
  • Sandpiper Wildcat

The coordination team is based at the University of Edinburgh as part of the Resuscitation Research Group with 3 members of staff. The team works very closely with all the partners involved in the campaign.

How do we collect information from you?

We obtain information about you when:

  • You contact us through our online form
  • You take part in a CPR event conducted by the Save a Life for Scotland partners
  • You sign up to our mailing list
  • You sign up via the Volunteer Application form
  • You partake in the Kid Researcher program

What type of information is collected from you?

This depends on the type of involvement you have with Save a Life for Scotland. Below is a breakdown of the different types of contacts we can make, what information is collected and what we do with this information. We collect and retain the minimum amount of information to perform a specific task.

Online Contact Form

If you contact us about looking for help to learn CPR, we will share the information you give us (name, contact details including email address and phone number if provided, and details of your enquiry) with our partners in order to get you the support that you need.

Save a Life for Scotland Multi Agency Events

The Save a Life for Scotland partnership is aiming to reach 500,000 people with CPR skills and if you learn CPR this way we will include you as one of the 500,000! In order to keep track of our goal we want to include you in this number. Your data will help us understand where people are learning CPR and plan our activity around this information.

The personal information we collect will include your postcode, age and gender. This information will be retained on a secured portal and kept for 10 years, starting from the launch of Save a Life for Scotland in October 2015.

This information is not shared with any commercial organisations and used only for research purposes.

Individual Partners Events

If you take part in an event organised by one of our partners, your information will be collected, stored and used in the same manner as noted above.

Mailing / Newsletter list

You can register for our newsletter from our website: You will need to provide your name and email address. We will contact you occasionally with the latest updates on the campaign. We will not be using your data for any other purpose and will not share it with any other organisation outside of the Save a Life for Scotland coordination team. The information will be held under our Mailchimp account. There is a function to allow you to unsubscribe at any time from the email you receive. Alternatively, you can email us to ask to be removed from the mailing list:

Volunteer Application Form

If you have registered your interest with us to volunteer as part of the Save a Life for Scotland campaign, we retain your personal contact information so that we can contact you regarding any future opportunities that you may be interested in taking part in. If you would like your details removed from our database please contact:

This information is retained solely to enable us to contact you regarding any events you may want to help out with or about possible other volunteering opportunities with our partners.. We will not send you out any marketing materials.

Kid Researcher Program

If you choose to take part in the Kid Researcher program and take the survey, we will ask for your age,  gender and to also upload your CPR logbook. The information will be held under our SurveyMonkey account. This information will be used for evaluative purposes and any evaluative information may be used for academic research and publications in the future.

How is your information used?

We may use your information to:

  • contact you regarding upcoming courses you may be interested in
  • coordinate and deliver training opportunities suited to your area
  • seek your views or comments on the campaign
  • send you communications which you have requested and that may be of interest to you
  • analyse CPR activity in Scotland for research purposes, to identify hot-spots and gaps and plan our activity accordingly.
  • Generic findings from the Kid Researcher program may be used for inclusion in industry publication and internal/external public reporting

We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as is necessary for the relevant activity, with a maximum of 10 years for the information on the secured portal.

Who has access to your information?

We will not sell or rent your information to commercial third parties.

We will not share your information with third parties for marketing purposes.

We will share the information you provide (name, email address, phone number and nature of enquiry) on our online “Contact Form” or by direct email with our Save a Life for Scotland partners only if you are looking for support and advice on CPR demonstrations.

Third Party Service Providers working on our behalf: We do not use any third party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf. Please be reassured that we will not release your information to third parties unless we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Save a Life for Scotland partners we work in association with: We work closely with all our partners to bring you support the general public and organise CPR activity in Scotland. These are listed at the start of this document.

Your choices

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about upcoming events and opportunities, then we can remove you from our mailing list. Please note that it is main method that we use to contact our supporters with information regarding upcoming events and general information about the campaign.

We will not contact you for marketing purposes by phone, text message or post unless you have given your prior consent and specifically ask for that. You can change your marketing preferences at any time by contacting us by email: or you can call us on 0131 242 6007.

How you can access and update your information

The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at: Alternatively, you can telephone 0131 242 6007.

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it’s treated securely. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.

Use of ‘cookies’

Like many other websites, the Save a Life for Scotland website uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual.

It is possible to switch off cookies by setting your browser preferences. Turning cookies off may result in a loss of functionality when using our website.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

16 or Under

We are committed to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with personal information including the Kid Researcher program.

Transferring your information outside of Europe

As part of the services offered to you through the website and communications sent out, the information which you provide to us may be stored in countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

Review of this Policy

We keep this Policy under regular review. This Policy was last updated in August 2020.